SEO Copywriting Services

High-quality content is the most important aspect of an SEO strategy – bar none.

Without high-quality content, you’re just another voice in the sea of opinions online. Creating high-quality content means taking the time to understand how your users think, what they are searching for, and what their pain points look like.

Content communicates your brand and your value to users in a way that is engaging and informative. Your content communicates your expertise, experience, authority, and trustworthiness (AKA: Google E-E-A-T) on a subject.

When we think about the ‘SEO equation’, we put around 60% of your total ‘SEO Score’ on the back of content. Without great content, you can have all the links in the world and they still won’t make a difference.

Without being overly dramatic, if you’re going to invest in one single aspect of your SEO, then content should be where you allocate your money. Content is timeless. As Google (and other search engines) continue to shift ranking factors, content is the most consistently important aspect of search engine optimisation.

The key difference between SEO copywriting and ‘normal’ content writing is that SEO led copywriting is about providing value to the users while meeting basic search engine optimisation criteria. Over the last few years, writing SEO friendly content has changed dramatically. It’s no longer about meeting an arbitrary ‘keyword’ density or loading the content with all sorts of different keyword variations.

As Google becomes more sophisticated, the gap between normal copywriting and SEO friendly copywriting is closing. Today, search engines are able to understand semantics and topics better than ever before, which means that writers have more freedom to write content that is engaging without the need to force keywords throughout.

We’ve written for brands in just about any industry that you can think of. Our SEO copywriting team works with you to understand your goals, your target audience, and how we can help you to reach them more efficiently through SEO copywriting services. Some of the industries that we work across include Dental, Medical, Physiotherapy, Trades, Engineering, Automotive, Fashion, Real estate, Solar, SAAS, Finance, Branding, Law, Education – just to name a few.

Yes – you can rank extremely well with high quality, SEO optimised content and no backlinks.

On the flip side of the equation, you can have the best backlinks and technical structure and still not rank particularly well. Content has the ability to elevate your brand, build trust with search engines and users, and effectively overcome any other SEO deficits that you may have when compared to another website.

The best part about writing well-optimised, informative, and engaging content is that content becomes your strongest link building tool. Websites that rank at the top of Google attract the lion’s share of natural backlinks from high-quality websites.

When it comes to content velocity (how frequently you publish new content) there is no magic rule or perfect frequency. If your goal is to build more organic traffic, then you want to publish content as frequently as you can afford.

If you can afford to invest in weekly content, then great! If you can only afford to invest in monthly content, then that’s still a worth endeavour. At the end of 12-months, you’ll have 50+ new articles with your weekly content commitment.

No, you cannot use AI writing tools and assistants to write your content. This is by far the biggest mistake that we have seen since the advent of AI writing tools over the last few years.

Think about it like this, Google has its own AI writing tool – so why on earth would it show your generic content at the top of the search results? Artificially generated content undermines your authority on a topic and tells search engines that you have nothing new to add. If automatic writing tools can generate the same content as you, then your content is simply not worth showing.

Google makes money from advertising. They are able to make money from advertising by creating the best search engine experience. By maintaining a high-quality search engine experience that ensures users are met with relevant, original content, they can effectively continue to sell advertising.

For AI writing horror stories, just ask! We’ve seen countless examples of high-authority, healthy websites fall by the wayside over the last 12-months after doing down the dark path of artificial content production.

LSI keywords or latent semantic index refer to the keywords that surround a parent topic. To be honest, I’m not even going to go into it in too much depth here. If you’re looking for an SEO copywriter in Australia and they’re banging on about the merits of LSI keywords, then you’re in the wrong meeting. While LSI keywords have some relationship to SEO copywriting, they aren’t something that should be used as a selling point.