Ecommerce SEO Services

Traditional SEO services and eCommerce SEO services are two sides of the same coin.

While the KPIs and desired outcomes are different, the route that we take to get there is largely transferrable. In traditional SEO, the goal is to build brand awareness and drive visitors towards a desired outcome. Whether that’s making a phone call, booking a service online, or entering into a funnel – the goal is to progress towards a transaction.

With eCommerce SEO, the KPIs are slightly different. In most cases, the goal is to drive a sale through the online store. Of course, some businesses will measure success in new subscribers or in other ways, but by and large, the goal is to drive online sales.

We work with our e-comm clients to understand the products and ranges that they want to push. From there, we create strategies that put the business in front of the right customers.

Whether you’ve got a handful or products or tens of thousands of products, ecommerce SEO is an essential strategy to build trust and generate valuable website visitors.

E-comm SEO services are important for a myriad of reasons, however, perhaps the best reason is that paying for ads is expensive. The average cost per click is somewhere between $2-$3 depending on your niche. When you calculate the cost of manufacturing, packing, and marketing your goods, the margins can start to look very thin, very quickly.

Ecommerce SEO services help businesses to scale to a broader market and reduce their long-term reliance on paid marketing channels. Aside from the obvious commercial benefits, Ecomm SEO also allows businesses to grow their brand and become synonymous with users in their niche.

Your e-commerce pricing strategy is crucial for attracting and retaining customers online.

Understanding how your competitor prices similar or the same products online is crucial for competing an increasingly price-sensitive ecosystem. Now, more than ever, consumers have more choice in how they shop. Whilst we don’t advocate for bottom of the barrel pricing, it’s important to recognise that buyers are rarely short on choice, so it’s important that your prices stack up in a competitive market.

For ecommerce retailers that sell the same brands and products as competitors governed by an MSRP, there is less flexibility in how you price. For companies that manufacture and sell their own products, it’s important to conduct comprehensive market research to ensure your products pricing stacks up in the market.

As an ecommerce SEO agency, we’ll never tell you how to price your product. With that said, we will provide insights into how you stack up in the market and collaborate with your team to determine the best way to handle pricing according to competition, demand, and seasonality.

The cost of e-commerce SEO services in Australia will depend on the size of your website (number of categories, products), the scope of where you are targeting (national vs. international), as well as the competition in your niche.

As a rule of thumb, ecommerce SEO campaigns can range from $2,000 to $10,000+ per month (+GST). Based on the size, scope, and competition of your online shop, we’ll analyse and determine the SEO resources required to achieve your desired SEO results.

It depends on a number of factors, however, in general, SEO results can take anywhere from 3-6 months. Some of the factors that will determine how long it takes to see results and begin to yield a positive ROI from your ecomm SEO investment include:

• The age of your website
• Your starting point for rankings
• The complexity of technical SEO work required
• The competition in your niche
• Previous SEO efforts
• Existing content

Based on an initial SEO audit of your website, we’ll be able to provide you with a projected timeline for results that consider these unique factors.

e-Commerce SEO services will generally include technical SEO, on-site SEO, off-site SEO, and content. Just like regular SEO services, e-Commerce SEO focusses on the four pillars of SEO to deliver a holistic strategy that search engines can crawl and rank, and that provides genuine value to users.

Just like anything in the digital marketing space, what you get will come down to who you work with and how much you pay. At the lower end of the market, e-Commerce SEO Services may only include guidance and reporting, while at the top end of town – the best ecommerce SEO service will include technical SEO, on-site SEO, off-site SEO, and content done for you.

SEO isn’t the same as pay per click (PPC) marketing channels like Google Ads or even social ads. Unlike PPC channels which provide immediate and short-lived results (stop spending and you’ll stop selling), SEO for e-Commerce is a long-term investment in your business. Ranking in Google takes time, however, once you get there – the rewards are immense.

If you’re serious about long term growth, then search engine optimisation is a great investment for e-comm. If, however, you’re looking to dip your toe into the water or test the market, then PPC may be a more suitable channel for doing so.

In a word – no.

You cannot use the same product descriptions that are supplied by the product manufacturer. Google looks for unique and engaging content and considers E-E-A-T (experience, expertise, authoritativeness, trust) when it looks at websites. As you can imagine, using the same product descriptions as the product manufacturer that your competitors use is not going to win trust with users or search engines. Taking the time to write unique and engaging product descriptions that demonstrate your experience with products helps to demonstrate your value in the market.

One of the most common mistakes from online retailers is mishandling products that may be discontinued or go out of stock.

Having an E-commerce SEO strategy in place means understanding how to handle stock issues without compromising organic performance. We work with our ecommerce clients to ensure that we have best practices in-place for marking seasonal or out-of-stock products without losing valuable organic traffic.

When it comes to the best CMS for ecommerce SEO success, there is no ‘one-size-fits-all’ answer. The best CMS for ecommerce will depend on the size of your website, how you handle stock, and the integrations that you need to run your ecommerce store.

For some retailers, enterprise-level CMS or customised CMS solutions may be the best route for their specific needs. For small to medium sized retailers, it may be a choice between WooCommerce and Shopify.

The truth is, almost every ecommerce CMS is built with search engine optimisation in mind. With the right configuration, we can work across just about any content management system to implement an effective SEO strategy.

Around 40% of our ecommerce SEO clients choose Shopify as their CMS.

Shopify is one of the most popular ecommerce CMS platforms out there. And for good reason too. It’s easy to use, offers a suite of features, and can be customised and managed by just about anyone with a little bit of technical nuance.

As far as SEO performance is concerned, Shopify is a very good platform. There are a few drawbacks such as limited customised options, a fee for each sale, and you are locked into their ecosystem for hosting. However, for those looking for an out-of-the-box, plug and play CMS that is SEO friendly, Shopify SEO is a very good choice.

WooCommerce is one of the most popular ecommerce CMS systems on the market. WooCommerce is an extension for WordPress and means you can ‘extend’ your website into an ecommerce platform at any time. As far as SEO performance goes, WooCommerce is a solid choice. While there are a number of nuances that can be off-putting for those that are less technically savvy, WooCommerce is still a very good platform to build on. Users do not need to pay a fee for each transaction and have more options with how they customise and host their website.

Yes, we offer enterprise level ecommerce SEO services. We have experience working with some of Australia’s biggest ecommerce retailers and have collaborated with a range of internal development and marketing teams to implement enterprise SEO best practices and technical optimisation that drive growth. From Magento to BigCommerce and custom CMS platforms, our team have extensive experience working on large-scale national and international ecommerce retailers.