Chiropractor SEO Services
Drive more leads to your chiropractic clinic with our proven Search Engine Optimisation (SEO) services for Chiropractors. With 97% of consumers turning to Google and 46% of all searches including local intent, a localised SEO strategy is the most effective way to leverage organic search to attract patients to your Chiropractic clinic.
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Build Trust & Drive Bookings for Your Chiropractic Clinic
SEO for Chiropractic clinics requires a careful two-fold approach that addresses both informational and transactional search queries.
Prospective patients will either go looking for information relating to their symptoms (informational queries) or for information about how they can get treatment (transactional queries). While it is the latter (transactional queries) that are going to drive new patient bookings for your clinic, a holistic chiropractor SEO strategy must address both types of queries.
We work with chiropractic clinics right across Australia to deliver search engine optimisation (SEO) strategies that build brand awareness, cultivate trust with prospective patients, and drive more in-clinic bookings. As the cost per click for Google Ads and Social Media advertising continues to climb (particularly in the health space) SEO is a cost-effective and scalable way to grow your clinic and reduce your reliance on paid marketing.
If you’re interested in building brand awareness for your clinic and driving more patient bookings, then get in touch with our SEO strategists today to find out how we can help.
Build trust and authority
Unlike Ads, SEO is about meeting user demand. SEO marketing helps to build topical authority and trust with prospective patients.
Target your local market
Reach local, qualified leads in your service area with a localised approach to search engine optimisation (SEO) for your clinic.
Reduce your paid marketing spend
Drive traffic to your website and generate leads without paying for them. Build an online funnel to your clinic without paying for each visit.
Our SEO Services for Chiropractors
Find out what’s included in our end-to-end SEO services for Chiropractors.
Each SEO strategy begins with a comprehensive audit of your website, your current position, and a look at how your website has performed over the years. The age and SEO history of your website will dictate how much digging we need to do.
During the initial website audit, our SEO specialists will aim to uncover your current website structure and SEO strategy. Using third party SEO tools, we’ll be able to look at any previous SEO work that has been done on the website and identify any gaps (on-site or off-site) that currently exist in your SEO strategy.
Understanding how SEO has changed over the years, as well as how various Google algorithm updates have impacted your website will help us to understand what we can do to improve.
During a competitor analysis, our SEO consultants will look at competing chiropractic clinics in your area. Just like most healthcare SEO strategies, chiropractic SEO lends itself to an extremely competitive local SEO landscape where clinics are vying for attention for prospective patients in a local radius.
The competitor analysis helps us to uncover who your competitors are, what they are doing, and exactly how competitive it is to rank in your city.
Not all chiropractic SEO strategies will require the same level of input or investment to see results. As a general rule, clinics located in large and competitive metro areas are more likely to require a higher level of investment to see results. Conversely, clinics that are located in smaller, non-metro locations are generally far less competitive.
Your location and your competitors are the biggest determining factors in providing a quote for SEO for Chiropractor SEO services. We quote on a case-by-case basis to ensure you’re not paying for more than you need to see results.
Keyword research means understanding what prospective customers are searching for when they are looking for the services offered by your clinic.
Depending on your competitors and your services, some of the most common keywords that we target in an SEO campaign for a Chiropractic Clinic, include:
• Chiropractor + Clinic Location
• Chiropractor + Near Me
• Sports Chiropractor + Clinic Location
SEO for chiropractic clinics isn’t just about ranking for “Chiropractor” keywords. It’s also important to rank for valuable, relevant keywords that reflect the services that you offer. These may include:
• Back Pain Treatment + Clinic Location
• Neck Pain Treatment + Clinic Location
• Remedial Massage + Clinic Location
Our SEO consultants work with you to understand the services that you offer and the conditions that you treat. Our strategies require a collaborative approach during the initial part of your campaign to ensure we understand how we can win valuable traffic.
On page SEO or on-site SEO refers to everything that happens on your website that impacts how you appear in the organic search results. For chiropractor clinics, this means aligning your website with the services that you offer and the locations that you service. Our on-site SEO offerings for Chiropractors, includes:
• Meta titles
• Meta data
• Heading tags
• Site structure
• URL structure
• User experience (UX)
• Internal links
• On-site navigation
• User journey tracking
• Landing page design
We take a ground-up approach to on-page SEO that ensures we identify any gaps in your pages early on so that we can fill these in and build the service, treatment, ailments, or location pages that you need to rank in Google.
Unlike other SEO agencies, we won’t just send you a content brief – we have an in-house team of content writers that actually write the content for you. We write in-line with your brand tone, industry regulations, and ensure that you can focus on working on your clinic – not on your website.
Our medical content writers are experienced in Ahpra guidelines and understand what you can and cannot say. We know the types of reviews that you can display, the verbiage that we can use in your website content, and the words that we need to avoid – like “specialists”.
Publishing relevant, timely, and insightful content isn’t just an SEO exercise – it’s also an essential element in building trust. For Chiro’s, our content typically centres around informational resources that can be used as a funnel to get users to your treatment pages. For instance, looking at things like “How to treat chronic back pain without surgery”, “Treatment and recovery timeline for Bulging disc”, and other keywords that are relevant to your target audience.
Technical SEO ensures that your website is crawlable and can be indexed in Google’s search results. We take care of the technical SEO for you and ensure that your website is healthy, easy for google to crawl, and fast enough for users. Some of the most important aspects that we handle, include:
• URL structure
• Core web vitals
• Website speed
• Mobile device optimisation
• Serving content across multiple locations
• Structured data/rich results
• Google search console errors
• On-site accessibility and navigation
Off-page SEO or off-site SEO refers to what happens off your website that influences how you rank in Google’s search results. Things like brand mentions, backlinks, local listings, and other off-site factors play an important role in how search engines and users view your website.
For local businesses like Chiro clinics, a large part of your off-site presence is also determined by your Google Business listing. Our local SEO experts fine tune your Google Business profile to ensure that you appear in the map pack and at the top of local listings. We work with you to put systems in place to increase patient reviews and grow your exposure in the organic map listings.
Our advanced reporting and tracking keep us accountable and ensures that you have a 360-degree view of how your business functions. Some of the most important insights, include:
• Organic traffic performance
• Organic traffic growth
• Competitor comparisons
• Keyword tracking
• Technical SEO insights
• Advanced goal tracking with GA4
• Weekly and monthly action reports
We provide valuable, ROI-driven insights into how your website is performing, what’s working, and what needs to be improved. Our customised 24/7 reporting dashboard provides advanced tracking insights, up-to-date ranking data, and tracks conversions and enquiries to your clinic.
The importance of SEO for Chiropractors
Like so many businesses in the healthcare space, the cost of pay per click advertising for Chiropractors is through the roof.
As the cost of paid marketing channels for Chiropractors continues to climb, search engine optimisation (SEO) is about hedging your clinic against inflation.
When you invest in an SEO strategy for your chiropractic clinic, you can effectively reduce your reliance on paid marketing initiatives. SEO provides around the clock visibility for your clinic and ensures that you are present for informational and transactional queries.
When you have an organic SEO strategy in place, you make it easy for your target audience to find your business online.
For chiropractors, it’s about nurturing prospective clients from the moment that they start searching for information (in most cases, that means Googling their symptoms) and providing a solution by ranking for the services that you offer (the treatment pages on your website).
Our SEO strategies for health clinics is about nurturing prospective clients right through their information gathering process. We target a mix of informational search queries that build trust with customers and search engines, before moving them to a solution (treatment) page on your website.
Awareness content
The awareness stage or top of the funnel content (TOFU content) targets users that are aware of their problem and are actively looking for solutions. For a chiropractic website, that means targeting users who are searching for queries such as:
• Lower back pain after running
• Symptoms of a bulging disc (herniated disc)
• What causes back pain?
While users are unlikely to convert directly from this content, it’s an important way to build trust and prove topical authority (to search engines and users). From here, we aim to funnel users towards a solution.
Research content
Research content or transactional content is about creating content and landing pages that align with users seeking solutions for their problem. For Chiropractors, these are the most valuable pages on your website because it where the majority of bookings come from. These are typically the pages that you would include under “treatment”, “services”, or “solutions”.
Booking
The final and most important phase – booking. These are the pages on your website that make it easy for users to make a booking or get in touch. We work with you to understand how you want to receive leads (phone, email, or direct online booking) and create transaction funnels that guide users towards these goals.
SEO Case Studies
A handful of SEO case studies and SEO success stories from the health space.
SEO Results
- 230.7% Increase in Organic Visitors
- 500% Increase in Target Keywords Ranking in Top 3 Positions
SEO Results
- +640.7% Increase in Organic Clicks
- +514% Increase in Organic Visibility (Impressions)
- Ranking #1 for 15/16 Non-Branded, Target Keywords
SEO Results
- +17,660.3% increase in organic visitors
- 221 target keywords ranking in top 3 positions
- +6800% increase in page 1 rankings
SEO Services by Industry
