SEO Gold Coast

Paying for advertising is expensive. Did you know that 84% of Google’s revenue is derived from advertising revenue? Those ads that appear in the middle of articles and scattered throughout the search results, that’s all Google Advertising.

The scary thing is, Google Advertising (AdWords) is getting more expensive by the day. In order to reduce paid advertising and create a lasting and sustainable revenue stream for your business, you need SEO.

To get seen by potential customers, your site and its content need to be optimised so that Google can read it and visitors can enjoy it. SEO is a delicate balancing act; your website needs to appeal to Google without sacrificing the user experience.

Google doesn’t want to show just any website to its searchers, it wants to show websites that are valuable to the user. SEO is about understanding how to curate information in a way that search engines can understand, and users can enjoy.

Yes, SEO is still a highly effective way to market your business and create a long-lasting funnel that attracts visitors to your website.

With that said, a lot of the SEO tactics that have been effective in the past are no longer effective or have ceased to provide results. SEO is always changing, and Google is getting better at understanding context and determining which websites deserve to be at the top of the results versus which websites have attempted to ‘trick’ their way to the top.

If you have been ‘burned’ or ‘ripped off’ by an SEO agency in the past – it could be that they were using outdated, ineffective SEO tactics. While there are many agencies out there that promise out of this world results for ridiculous prices, SEO is a long-term strategy that requires a high level of investment on your part. When done correctly, SEO is one of the most scalable and cost-effective online marketing investments that you can make.

Working with a Gold Coast SEO expert at Safari Digital delivers a tangible increase in search engine visibility for your business. But that’s not how we will measure the success of your campaign. We stand by the belief that an increase in search visibility due to SEO is only beneficial when we can back it up with a measurable ROI after a set period of time.

There is a very clear difference between research phrases and buying phases when it comes to SEO. For example, take the 2 phrases: “Lounges” and “3 Seat Fabric Lounge Gold Coast”. The first phrase may have a much higher search volume (which looks great on paper), whereas the second phrase has a lower search volume and a much higher purchase intent. We target key phrases that put your business in front of customers right when they are ready to buy.

SEO is the most powerful inbound marketing strategy.

Unlike traditional advertising models which involve reaching out to customers even when they’re not interested in your products or services, SEO is an inbound online marketing strategy that makes it easy for your audience to find you.

Search Engine Optimisation is customer-centric. You’re not cold calling, sending spam emails or interrupting with annoying pop-up ads, you’re appearing in front of potential customers organically in the SERPs.

SEO is more convenient and less intrusive for consumers. Instead of bombarding an unwilling audience with irrelevant information, you’re providing a valuable resource that is addressing their specific search query. We’ll find out what your potential customers are searching for and put your business in front of them at exactly the right time.

SEO is a long term investment. Unlike alternative digital marketing methods like Pay Per Click (PPC) advertising through Google AdWords or Social Media, the support that you get from partnering with an experienced SEO specialist will continue to help your Gold Coast company for years after you have paid your final invoice.

SEO marketing is different from traditional digital marketing mediums. Instead of reaching out to customers at a time when they are not interested in your goods or services, search marketing attracts customers at the time when they are looking to uncover more about your company. As a result, the conversion rate from organic search traffic is much more powerful and considerably more profitable than traffic that results from traditional digital advertising.

SEO is in high demand.

The most recent data reveals that the number of Google search for SEO services has increased by more than 16% over the last 12-months as Queensland companies look for more cost-effective methods to reach their target audience.

According to the latest SEO data from Semrush, 880 individuals and companies search for SEO Gold Coast in Google each month. On top of those searches, a further 390 search for SEO services Gold Coast and another 260 search for local SEO companies.

By using third party data and unique market insights, Safari Digital was able to identify that appearing at the top of Google for these search terms was an important way to win leads from companies searching for SEO services. So then, why does that matter for you? This matters for you and our clients because we use the same data, SEO tools, and unique insights to understand how your target audience uses Google to find your goods or services.

Using this information, we can reverse engineer a strategy that puts your business in front of the right audience, at the right time.

If you’re reading this, chances are you’re looking for the best SEO services Gold Coast can provide for your business. If that’s the case, you’re seeing the power of search engine optimisation first hand.

If you’ve been researching SEO for your business or website, you’ve probably read a lot of conflicting information. The truth is, there are thousands of contradictory articles about SEO and SEO companies. All you really need to know is that SEO is a repeatable process that is used to send signals to search engines (such as Google and Bing) that your pages are worth showing in the Search Engine Results Pages (SERPs).

Google uses a complex mathematical formula with over 200 signals to determine its ranking algorithm. As a dedicated search engine optimisation agency, it’s our job to understand and implement the most important ranking factors so that you can out-rank and outperform your competition.

Unlike some of our competitors, we understand that what matters most to your business isn’t ranking charts or theoretical traffic. Our SEO Services are geared towards delivering a tangible ROI on your investment. We drive highly-relevant traffic to your website by targeting the most lucrative and profitable keywords and key phrases for your business.

Whether you want to drive local, high-converting traffic to your business with a dedicated local strategy, or you’re looking to break into the national or international market, we can build the blueprint for your success.

The cost of SEO services on the Gold Coast starts from $1,500 per month (+GST) for small, local businesses, to $10,000+ per month for large, enterprise level businesses. Just like any service, you’ll always find someone who can do it cheaper – but the quality won’t be there.

SEO pricing comes down to the experience of your SEO partner and the deliverables. In 2023, SEO agencies will promise you the world and deliver very little. At Safari Digital, we’ll create a customised SEO strategy with an outline of monthly deliverables and a rough timeline for results.

SEO packages and SEO plans are based on your market, your starting point, your competition, and your ambitions. If expectations don’t match budget, then we’ll be up front and let you know.

Unlike PPC (pay per click), social media marketing and other paid digital marketing mediums, SEO provides a lasting digital asset for your business and your online presence. Long after paid online marketing campaigns have finished, SEO is working behind the scenes to deliver qualified leads to your business.

Compared to other Gold Coast digital marketing mediums, search engine optimisation continues to deliver a return on investment for the weeks, months and, years after your investment has finished.

Our strategies and campaigns can be tweaked and scaled as your business continues to grow. We’re here for the business owners, the marketing managers and the start-up founders. We’ll build a framework that drives your immediate business objectives and gives you the space to grow and evolve down the line.

Working with a dedicated SEO Gold Coast company means that you’ll be working with knowledgeable SEO consultants that understand which keywords and key phrases will drive your business onward and produce a substantial return on investment for our campaigns.

When it comes to choosing keywords for your campaign, there’s one thing that our Gold Coast SEO team knows from experience – your digital marketing success (particularly in SEO) is entirely dependant on your capacity to step outside the role of a company owner and enter the mind of your target audience. Marketing managers and business owners are usually too close to the business to properly know what is really required.

Employing the services of an SEO expert at Safari Digital means that you have access to advanced SEO strategies and SEO tools that allow us to separate broad ideas from cold hard data. Our approach to SEO involves analysing keyword data to make educated SEO choices on behalf of our clients. Our digital marketing plan is about providing, real results that push your business to the next level and that starts with using advanced SEO techniques to analyse and evaluate data so that we can complete the best possible on-page SEO strategy for your business.

To beat your rivals (who have presumably been working on their SEO for longer than you), you want to partner with an experienced agency and a high-quality SEO expert who understands how to get results. When we audit your website, your competitors and your industry, we can identify precisely why your opponents are exceeding you and what you need to do to bridge the gap.

Working with Safari Digital means working with a company that understands what is required to get you the most visibility in organic search. We are a specialised Gold Coast SEO that partners solely with businesses who want to improve their organic visibility. We don’t do Google AdWords; we don’t do social media marketing – we do SEO, and we do it well.

At Safari, we devote all of our time and energy monitoring developments to search algorithms and staying up to date with the latest search advancements. Unlike some digital agencies or SEO companies who offer every digital marketing service under the sun, we focus solely on SEO.

There are a whole host of factors that affect where your website shows up in the Google search results. If you’ve seen a competitor who is consistently showing up on page 1 for valuable search terms in your industry, there is a high chance they partnered with an SEO expert to get to where they are.

Google rankings are always changing. Google does not give special treatment to sites based on how long they have been on the first page of search engines. If you can show that your site incorporates more pertinent information that follows the principles of digital marketing — then you can rank ahead of them in the SERPs.

At Safari Digital, we focus on implementing white hat SEO tactics that will increase your search visibility in the long term. We’ll create a sustainable structure that will promote long-term, sustainable growth for your Gold Coast company.

The Gold Coast is a particularly competitive market. Before we can create a campaign for your SEO efforts, we first need to evaluate your rival(s). Unlike other SEO firms, we are not interested in getting you to the top of search engines for arbitrary keywords to fill a ranking quota. We endeavour to get your company to page 1 for key phrases that will improve your profitability. We gauge the success of our services by how much we can help your business grow.

It’s a bold statement, and we’re not one to toot our own horn (no, really). That being said – we like to think we know what we are doing. Let’s face it; you’re on this page because you were searching Google for SEO Services Gold Coast – so we must be doing something right.

But are we the best company on the Gold Coast? The simple answer is “Of course – we are awesome, and no one even comes close!”. But maybe being the best SEO firm on the Gold Coast means taking an impartial approach.

Here is how we would rate our search engine optimisation services against our competition.

We firmly maintain that we have the most diverse and educated SEO experts the Gold Coast has to offer. It’s a bold statement, but we have performed enough SEO campaigns to believe that we are the best SEO Agency for a range of different businesses.

Does that make you the best SEO provider for every industry? Quite honestly – probably not. But even Apple isn’t the best at everything they do. I mean really, have you tried Apple Music? It doesn’t compare to Spotify.

The fact is search engine optimization is a diverse area of digital marketing. We work with clients in a wide range of industries, that includes:

• International SEO
• Local SEO
• e-Commerce SEO
• Enterprise SEO
• Small Business SEO

… To name a few!

Here is what we will say when it comes to delivering the best Gold Coast digital marketing services. We never work with clients if we do not believe genuinely that we can deliver value that outweighs the investment. When we agree to work with a business, we are confident we can get you exceptional SEO results.

We intentionally restrict the number of customers that we work with at any one time to maintain the highest quality of work that we deliver. Furthermore, we will never work with two businesses in the same area and niche. There is an obvious conflict of interest in working with two competing businesses – so we don’t ever do it. When you choose to work with Safari Digital, you can be sure we will never work with your competitors or use your campaign to fuel a competitor. We really shouldn’t have to say it – but it is sadly common practice in the industry.

It’s a fair question. After all, there are plenty of SEO companies on the Gold Coast who claim to be the best in the industry. Just like in any industry (including yours), there are good companies, and there are some not-so-good ones. We believe that we are the best SEO on the Gold Coast for a few very good reasons:

1. We don’t do paid digital advertising to win over clients. We believe that SEO companies relying on paid digital marketing mediums like Google Ads and Social Media Advertising to push their SEO service is the same as a car salesman selling cars for Ford, and driving home in a Nissan at the end of each workday. If you don’t really believe in the value and effectiveness of your SEO service, then you shouldn’t be pushing them on potential clients.

2. We’re the most transparent Agency on the Gold Coast – guaranteed. Here is one thing that we do that we are confident no other company on the Gold Coast does: we regularly turn away clients whose business model is not the best fit for SEO marketing. The truth is this; some businesses will benefit more from SEO than others. If we find that your business is better off spending in alternative digital marketing medium – we will be the first to let you know about it.

3. Run by SEO Specialists – not salespeople. To ensure that we are providing consistent, industry-leading SEO that allowed our website to rank on the first page of Google for some of the most competitive search terms in the industry, Liam Ridings (that’s me, the guy in the picture above) continues to manage every element of the SEO services that we perform for our clients.

4. Your SEO consultant won’t dodge your calls. At this stage, around 60% of our SEO clients speak directly with the founder of Safari (that’s still me, writing this text), others will deal with a single SEO consultant for the duration of their campaign. We don’t employ account managers or salespeople at Safari Digital. Our Gold Coast SEO is lead by a lean, educated group of SEO consultants who are more than happy to answer any queries about our strategy.

5. We don’t lock you into a direct debit contract. No one likes being locked into a contract or having money taken out of their account without permission, so we would never force it upon our own clients. If your business situation changes or you don’t want wish to proceed with your SEO for whatever reason, you are always free to withdraw at any point – we’ll just need 30-day’s notice to make sure we can wrap up any work that we have already started.