SEO Brisbane

For an SEO agency in Brisbane, there is no better litmus test than how they rank themselves.

The SEO world is full of idealists, but it’s not until they implement their strategy that you can separate talk from results. As an SEO Agency, we market ourselves solely through SEO marketing. We don’t do paid or social or any other marketing channels – 100% of our leads reach us by searching for things like “SEO Brisbane” and “SEO consultant Brisbane” on Google. It’s an unbeatable proof of concept for an SEO company. As a business, it means that if we don’t know what we’re doing, then our business suffers – which is a good incentive to stay ahead of the curve.

Getting your content right is essential or your search engine optimisation success. Hundreds of factors will determine your SEO ranking, but content is right at the top of the list. Google is constantly changing guidance to ensure that users are writing content that provides value to users. Google’s E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) quality criteria is used to assess content creation. SEO copywriting has changed a lot over the last 12-months. Writing great content means aligning with user intent and providing real value – not just ticking some SEO boxes.

As far as ‘cutting corners’ goes, using copywriters from overseas isn’t something that any self-respecting Brisbane SEO agency should be doing. Copywriting is the backbone of your strategy. You’ll work directly with our SEO copywriters to make sure that we nail your brand voice. In almost all cases, you’ll have one person who works on all of your content. That means consistent tone and voice and less review time for you.

When one website links to another website (backlink), search engines view these links as a trust signal which can boost their authority and search engine rankings. Backlinks are essential for trust and authority – two things that help you rank.

Not all backlinks provide the same value. For your Brisbane SEO strategy, the intention should be to build links from local websites (in Queensland, preferably) from the same niche. Ideally, these backlinks should come from sites that have more “authority” than your own. The higher the trust and authority of these referring websites, the more likely you are to rank at the top of the SERPs for keywords that matter to your Brisbane SEO campaign.

Domain Authority (DA), Domain Rank (DR), and all of those other metrics you’ve probably heard about are third party metrics. All of these metrics are essentially designed to do the same thing; measure the strength of your backlink profile and provide an ‘SEO score’ that considers your ranking potential based on these backlinks. Inherently, most of these tools tend to favour quantity over quality, which means that they aren’t a great litmus test for how a website will actually perform in the SERPs.

Like most Brisbane SEO companies, we look at third party SEO metrics, but we take DA, DR, and the rest with a grain of salt. We don’t base decisions for your campaign on increasing your domain score – we base them on increasing your website performance and rankings for relevant search terms. Over the course of an SEO campaign, your DA/DR/Trust Score will naturally increase, but it should never be a focus of reporting. Remember, Google doesn’t know or care what your DA/DR.

Brisbane is a big market. With more than 2-million people and some 139,000 registered businesses calling Brisbane home, it’s not surprising that SEO Brisbane is so competitive. If you’re a local company, then having a localised SEO plan is a proven way to punch above your weight in the SERPs. Local links, content, and landing pages can help SMEs to standout in Brisbane. For large national businesses, it’s about looking at local and national opportunities. Enterprises have the same challenges as local companies and need an approach to stand out locally and beyond.

One of the most important things to consider with SEO is that things are constantly changing. You’re not just contending with your competitors; you’re contending with regular core algorithm updates and incremental changes to how Google (and other search engine s rank content.

There are typically 3-4 major updates each year in Google. Referred to as “Core Updates”, these updates aim to keep the search results free from spam and provide users with the best experience. Outside of these confirmed updates, there are countless small updates that roll through. We keep up to date with Google’s announcements, industry news, and other sources to make sure we always know that is happening.

SEO is always changing which is what makes it so challenging. These changes can impact how we approach your Brisbane SEO strategy and mean that we need to make changes on the fly.

As an SEO agency, we’ve seen just how much SEO has changed over the last five years. Many of the tactics that were effective 3 or 4 years ago are slowly becoming less impactful and less of a consideration in our SEO Strategy. To stay at the top of the SERPs, your strategy must evolve and consider the changing nature of search, as well as how users interact with search engines. The most successful SEO case studies come from companies that make a dedicated, long-term effort to update and improve their strategy in-line with the latest best practices.

Rankings are nice, but revenue is what counts. From the outset, our SEO strategy is about driving your bottom line. Marketing speak can be painful – especially when the results aren’t coming. We won’t bore you with vanity metrics and SEO speak. Our SEO specialists develop strategies that address the unique needs of your customers. From keyword strategies to reporting, we’re not just marketing nerds – we’re a partner for your business.

Short answer, yes! Long answer, it depends. If you’re looking at SEO marketing for your business, it’s best to start with the question; “What is SEO worth to me?”.

Here is an example of how we would assess the value of SEO services to a potential new client.

Company type: Professional Services Provider
Monthly SEO expenses: $2,400
Average Conversion Rate: 5%
Average Customer Value: $2,400
Average Profit Margin: 33%
Average $$ per Customer: $800 (based on margin)

In this instance, if the client pays $2,400 per month for SEO services, they would need to convert 3 customers each month just to cover their SEO costs.

So, based on a conversion rate of 5% this business, that means that 1/20 visitors result in a transaction. So in this example, the customer would need to attract 60 relevant/transactional website users each month in order to convert 3 new leads to cover their SEO expenses.

Of course, “covering expenses” isn’t the goal of SEO. The goal is to grow your business. Our SEO specialists will use keyword research tools to assess the search potential of your keywords. With this data we can then estimate the potential ROI to see if SEO makes sense for your business.

To calculate the potential value of SEO for yourself, you can substitute the numbers above with your conversion rate and average customer lifetime value (CLTV).

Asking how much SEO costs is kind of like asking how much a holiday costs – it depends on where you start and where you’re going. There are a number of important factors that will influence how much you can expect to pay for SEO services in Brisbane, including:

• The age and previous SEO work on your website
• The competition in your niche
• The amount of new content required
• The amount of development resources required
• The quality of your previous link building efforts
• Where you are looking to service
• The number of products/services that you offer

We don’t do SEO packages or cheap SEO services – we do effective SEO services that deliver real value. SEO should never be a box ticking exercise. If you’re looking for the cheapest SEO Brisbane has to offer, it’s not us. If you’re looking for an SEO company that takes an interest in your goals and invests serious time, resources, and effort into getting you results – then we could be the SEO partner for your Brisbane-based business.

Again, just like SEO prices – the timeframe to see results will depend on your unique circumstances. If you’re an existing business with a relatively strong brand presence, then you can expect to see results faster than a new company operating in a highly competitive niche.

In most cases, SEO takes between 3-6 months to start showing results. Factors like your competition, website history, and previous search engine optimisation strategy will all have a bearing on this time frame. It could be shorter, or it could be longer – it’s really dependant on those factors.

Our goal is always to bring the right leads. Getting you to rank #1 is one thing. Getting you to rank for keywords/search terms that attract the right kinds of clicks is another altogether. We set short-term, medium-term, and long-term goals to make sure that you see value and results as we progress.

Choosing between google ads and SEO is one of the most common questions that we get. The trust is, both SEO and google ads can provide value – it just depends on your goals. If you’re looking for quick, short-term wins and you don’t have time to build your business – then Google ads are a good option. If you’re looking to build a long-term source of traffic to your website, then working with an SEO agency in Brisbane might be a better use of your budget.

For new businesses, Google ads can be a good way to find out the value of SEO by providing a quick snapshot into what it would be like to rank at the top of the SERPs. Based on these findings, you can then determine whether or not it is worth investing in SEO services Brisbane in the long term.

Mastering SEO is a full-time job – just ask our team. Learning the fundamentals between working in (and on) your business is no small feat. Offloading to a team of experts means buying back time. SEO services mean less time worrying about rankings and more time working on your business.

Over the last five years we’ve successfully implemented 200+ SEO strategies. We’ve helped everyone from household and ASX listed companies to SMEs to grow. Because we’ve worked across so many niches, we know what works. For our SEO consultants, that means identifying growth opportunities. For our clients, our experience means predictable SEO growth.

It’s a fair question. If you have invested in SEO in the past and seen poor results, then you may be hesitant to speak with another Brisbane SEO company.

Just like anything, different companies offer different levels of service and results. We are always disappointed (and disheartened) by other companies that offer SEO services without delivering any on-site or off-site changes that are going to benefit their clients. Generally speaking, most of the companies that we work with have invested in search engine optimisation in the past and have a mixed bag of result and experiences to show for it.

Companies that offer web hosting, website development, social media marketing, graphic design, AND Brisbane search engine optimisation (SEO) as a service are rarely going to be experts in any of these fields. Agencies that stretch their resources thinly across a broad range of disciplines end up being OK at a large number of things, without really specialising.

Our SEO takes a focussed approach. We do not get caught up with Google Ads or Graphic Design – we spend all of our time obsessing over SEO services and ensuring that we understand the process in a way that very few individuals in Australia do. Importantly, we also limit the number of clients we work with at any one time to ensure that we have the resources to provide the level of service that is required to get results. We do not stretch ourselves across hundreds of clients at any one time. We work with a select group of businesses that we know that we can help.

We know that search engine optimisation services are an effective and proven way to increase your online reach – but that doesn’t mean that we’ll work with everyone.

Our SEO Brisbane consultants will provide a free, no-fuss consultation where you’ll get a 30,000 foot view of your niche, your competitors, and what they are doing right. From there, we’ll outline a customised SEO strategy that considers your unique challenges and how we can work together to achieve your goals. If you’re the right fit for our services, we’ll work with you. If we believe that your digital marketing budget is better invested in other channels – we’ll be the first to let you know. No hard sales, no pushy follow-up calls.

Local search engine optimisation is much the same as regular SEO, however, the emphasis is on appearing in front of users in a pre-determined location or area. Businesses that provide services in a range of different areas such as trades and repairs or operate a service area business (SAB) are usually great candidates for local SEO strategies.

The strategies that we implement for our ‘regular’ SEO campaigns can largely be transferred across to our local SEO offerings, however, proximity now becomes one of the main factors in how we optimise. We want to attract local users that are actively searching for goods or services in their area by isolating our on-page and off-page strategies into a funnel that attracts users in your area.

Local SEO Brisbane is one of the best and most under-utilised strategies SEO strategies for small to medium businesses looking to become a local leader. As of 2024, more than 80% of users that conduct a search in Google use a location in that search. As such, businesses with a local search strategy in place can capitalise on this lucrative, highly motivated traffic.

No, we don’t. In fact, when you Google ‘guaranteed SEO results’ this article that we wrote comes up in first place. Google explicitly warns against SEO companies that provide guarantee results and state that “If they guarantee you that their changes will give you first place in search results, find someone else.”

Guaranteed results are a common tactic by some agencies to lure in new clients. The premise is simple – guarantee rankings for keywords. The catch is that they select the keywords, and, in all cases, they are meaningless long-tail keywords that will not generate website traffic or results.

No, sorry! There are plenty of agencies that will offer you end-to-end marketing services and do mediocre job on all of them – that’s not really our style. Providing the best SEO Brisbane has to offer means a relentless focus on one-channel. SEO is complicated enough without trying to juggle a second or third marketing channel.