SEO Adelaide
Doesn’t your business deserve to work with a dedicated SEO company? Leverage our experience & fast track your SEO results in 2024 with a customised strategy from our in-house experts.
SEO Adelaide Experts
Safari Digital is a leading Adelaide SEO Agency partnering with household names, government agencies, and small to medium sized companies to deliver revenue-generating strategies.
Let’s face it, you’re on this page because you know the benefits of SEO services and you’re ready to grow with organic search – that’s where our team of search engine optimisation specialists come in. We deliver unique strategies that consider the unique challenges of your business, your competitors, and how we can leverage your current position to drive organic growth.
Since 2018, we have been working with small, medium, and enterprise level clients across hundreds of different campaigns. In that time, we have made our fair share of mistakes and learned lessons so that you don’t have to. With each campaign, we continue to refine and improve our strategy to ensure that our client’s search engine rankings appear on the first page for almost every competitive niche in South Australia.
Backed by hundreds of happy clients and a future-proof approach to search engine optimisation, kickstart your campaign and find out what your business is capable of when you work with a dedicated SEO Agency.
Search Engine Optimisation Adelaide
Understanding the role & value of SEO
Why SEO
Increase organic traffic & rankings
Attract high quality leads & customers
Increase credibility & industry authority
Reduce your Google Ads marketing spend
Properly understand keyword targeting
Build your online sales funnel
Outrank & outperform your competitors
The process
Initial market analysis & insights
Website audit & traffic assessment
Identify technical improvements & fixes
Implement your on-site SEO strategy
Implement off-page (backlinks) SEO
Ongoing reporting & analysis
Strategy refinement with market insights
Why you should outsource
Consult with experts & consultants
Reduce errors & fast track SEO results
Gain valuable market & trend insights
Fast track results & business growth
Defer to experts for complex issues
Flexible SEO plans & prices
Work on your business – not in it
What’s included
Customised strategy
Market insights & audit
On-page best practices
Ongoing link building
Content writing & content marketing
Conversion tracking & analysis
Integration with other digital marketing channels
Local SEO Agency Adelaide
Why Choose Safari Digital?
There are hundreds of SEO companies & agencies in Adelaide all claiming to have the secret to success. So then, why should you work with us on your SEO marketing? Here’s just a few reasons:
We are a results backed agency that understands the intricacies of the Adelaide market.
- We provide a realistic, honest assessment of your position – no sales talk.
We are specialists – we don’t offer any other digital marketing services.
- We take the time to learn about your business, your competitors, and the challenges in your vertical to deliver a cutting-edge SEO strategy.
Our single channel focus means that we can study the 200+ ranking factors use by Google.
We use data and competitor insights to spy on your competition and reverse engineer the best elements of their strategy.
We don’t work with more than one business in the same niche and area at the same time- so we won’t be working with your competitors.
You won’t deal with clueless account managers; you’ll only ever speak to actual SEO experts.
Dedicated SEO Consultants & Specialists
Our SEO Process
With the right approach, search engine optimisation is a repeatable, long-term strategy that delivers lasting organic search visibility. Our strategy centres around proven, white hat SEO techniques that focus on quality content that provides value to users.
Initial Audit
Every campaign starts with an in-depth review of your website. We review where you are now, audit existing content, identify gaps, and create a scalable site architecture.
Keyword Research
We’ll use keyword research tools and your website data to assess which keywords are most important for your business. Keyword selection is driven by ROI – not just traffic.
Competitor Analysis
Keep your friends close and your competition closer. The goal is to get a panoramic view of what you’re up against and how you can get to where you want to be.
Content Creation
Once we’ve defined your competition and target keywords, it’s time to get to work. New content is added and new pages are added in order to improve your SERP visibility.
On Page Optimisation
Around 20% of your SEO Adelaide success is determined by on-page SEO. We’ll make steps to improve load speed, meta data, images, internal link structure, and site architecture.
Link Building
We’ll audit your existing link profile, disavow negative or toxic links and implement a white-hat link building strategy to build your website authority and increase rankings.
Ongoing Content Strategy
Content creation is the key to SEO success. We’ll build and curate a content calendar that will form the basis of your organic content marketing campaign.
Reporting & Tracking
We’re motivate by your ROI. We’ll deliver monthly reports that track your keyword rankings, organic visibility, website analytics, and optimise your site accordingly.
Frequently Asked Questions
What is SEO Adelaide?
SEO Adelaide is the most popular search term used by Adelaide businesses to connect with search engine optimisation providers in the Adelaide region. According to the most recent data from Semrush, there are more than 1,000 searches for SEO in Adelaide in each month.
Using third party tools, we can uncover the most popular search terms for businesses that are looking to connect with the services that we offer. When you work with our Adelaide SEO consultants, we’ll reverse engineer those same insights for your business to ensure that you rank for the right keywords. By understanding search demand, we can position your business in front of the right customers at the right time.
How do SEO services work?
SEO or search engine optimisation services optimise websites for increased organic search visibility by focussing on four key areas; on-site, off-site, technical, and content. With SEO services from an experienced provider, businesses can get professional help and guidance in developing and implementing proven strategies that generate increased traffic, visibility, and conversions.
Using an approach that places the user first and ensures that the strategy meets the needs of both users and search engines, SEO can help businesses to rank at the top of search engines for valuable, revenue-generating search terms.
Does SEO really work?
Yes, SEO really does work.
Over the last five years we have helped 200+ Australian businesses to increase their organic traffic and drive leads, enquiries, and sales online using SEO as their primary marketing channel.
SEO is effective for almost any businesses whose target market uses search engines to find their products or services. If your business isn’t the right fit or we think that you’ll get a better ROI from other marketing channels, we’ll let you know!
How much does SEO cost?
Asking how much SEO costs is kind of like asking how much a holiday costs – it depends where you’re starting and where you’re headed. As a rule of thumb, you get out exactly what you put in.
The more that you invest, the more time you get from our experts to optimise your on-site, off-site, technical, and content resources that help search engines to rank your website.
We quote three levels of services for all prospective clients so that you can choose how much you would like to invest. The pricing starts from $1,500 per month (+GST) at the lower end and can go up to $10,000+ (+GST) per month for larger, enterprise level businesses.
You can get in touch to arrange a free consultation and strategy session where we can work together to understand your goals and the investment required to achieve them.
How long does SEO take?
Websites that have a strong domain, brand recognition, and a library of helpful resources on their websites are much easier to rank than a new website that is just starting out.
Some of the factors that will impact the timeline for SEO results include:
• The competition in your niche/industry/location
• Your starting point for traffic
• Previous SEO work or campaigns
• Where you rank right now
• Your in-house resources
• The competition of your target keywords
Long story short – it depends.
There is no exact timeline for SEO results. On average, clients start to see results after the three-month mark with the most significant increase in traffic occurring between 6-12 months of the campaign.
What happens if you stop SEO?
If you stop doing SEO, then you’ll eventually start to notice that your rankings and site traffic slowly decreases. Not because the strategy wasn’t right, but because the way that websites are ranked continues to change and new competitors continue to emerge.
It’s unlikely that you will notice a significant change in the few months after you stop investing in an SEO strategy for your website. You may notice that your results change especially quickly if your competitors start to ramp up their efforts or there are significant algorithm shifts.
Should I do SEO or SEM?
SEO takes time to deliver results. On the other hand, SEM can deliver instant results – for a cost.
An SEO strategy won’t start to reap rewards overnight, so if you’re a new business or you don’t have another source of leads, then it’s a good idea to invest in SEM whilst SEO is working in the background to improve your organic rankings. The long-term goal of our SEO services in Adelaide is to reduce your reliance on SEM and other paid marketing channels, however, this won’t happen overnight.
Many of our clients choose to work with an SEM specialist at the same time as working with us (as SEO specialists) on their search engine optimisation strategy.
SEO ROI is lower than SEM in the short term, however, with the right strategy, should be more lucrative and deliver a higher ROI than SEM in the long term.
Ultimately, you don’t have to do one or the other. If both channels provide leads and deliver a positive ROI, then you should continue to do both.
Do you provide any guarantees?
No, we don’t provide guaranteed SEO services. In fact, if you search for Guaranteed SEO in Google, we have written an article that ranks #1 about why you should be especially wary and sceptical of agencies offering guarantees.
Google provides this warning around guarantees:
“Your prospective SEO should be able to give you realistic estimates of improvement, and an estimate of the work involved. If they guarantee you that their changes will give you first place in search results, find someone else.”
Based on your starting position and rankings, we’ll provide you with a realistic assessment of what is possible and a rough timeframe for results. However, we do not provide a guarantee or exact timeframe for the very reasons outlined above.
Will I need to change my website?
We won’t need to make huge changes to the appearance of your website; however, we will need to implement a number of subtle, on-page changes across your content, meta data, and layout to ensure your website gets the best possible results.
We’re not web designers and we can’t design an entirely new website for you, however, we will work with you to ensure your pages are set up to convert and we are making the most of the new traffic to your website.
How do you choose the target keywords?
We use competitor insights, market research, and third-party keyword research tools to select the right keywords for your campaign. Based on your goals and SEO budget, we can then determine the best plan of attack to deliver results.
The keywords that we choose will include a mix of transactional (things that people search when they are ready to buy, book, or call) and informational (top of the funnel keywords that users search when looking for information). Information and transactional keywords complement each other and help to establish topical authority – so they are both necessary to achieve the best results.
Do you write the content or me?
We do! We have a team of in-house copywriters in Australia (not overseas like some agencies) that research, write, and publish the content that goes into your SEO campaign. We know that some businesses can be especially finnicky and we’ve written across just about every industry with great results.
If you have in-house content writing resources, then our content team can work collaboratively to create content guidance or content optimisations on landing pages and blogs.
Do you get backlinks for my website?
Yes, we handle the backlinks in your SEO campaign.
As it stands, backlinks account for around 25% of how your website ranks in the search engine results, so they are an essential element in a successful SEO campaign. We don’t hide links or partake in shady Blackhat practices that we’re ashamed to show you in reports.
We handle the end-to-end process for backlinks in house and you will see the process and backlinks that our team gets at the end of each month.
What types of businesses do you work with?
We work across a myriad of different industries from e-commerce to local SEO, to enterprise, and just about everything else in between. If we can provide value and our values algin with your business values, then we will work with you.
We don’t work with multiple clients in the same industry and the same area at the same time to make sure we’re not treading on the toes of our existing client. In the instance that we are already working with one of your competitors, we won’t be able to take you on at the same time – sorry!
Why should I choose you?
We are a specialist SEO agency. We won’t do any other form of digital marketing and we spend 100% of our time, energy, and focus on developing the best SEO Adelaide has to offer. As a result, it means that our clients are always up to date with the latest developments in the search engine optimisation space and prepared for any new changes.
We’re also a small agency with a direct approach. You won’t deal with account managers or sales staff. All of our team are SEO consultants so you will be able to talk to someone on the phone whenever you need!
Customised SEO Plans & Pricing
Search Engine Optimisation Services
Local
Increase local reach & visibility.
The Solution
Target multiple areas
Leverage local search
Rank in Google Maps
Drive mobile enquiries
Build social proof & trust
Small Business
Scalable solutions for growing businesses
The Solution
Ideal for growing companies
Cost-effective strategies
Future proof strategies
SEO in Adelaide that grows with you
Build trust & reviews
Enterprise
SEO solutions for complex problems
The Solution
Technical guidance
Advanced SEO troubleshooting
Multiple CMS support
Industry leading tools
Scalable plans & pricing
White Label
Defer your SEO needs to the experts
The Solution
Outsource your SEO
Partner with SEO Adelaide experts
Retain strong client relationships
Focus on your core service
Leverage existing relationships
Leading SEO Company Adelaide
The Four Pillars of SEO
The four pillars of SEO are the guiding, industry-recognised principles of search engine optimisation.
On-site SEO
Keyword research & strategy
Website architecture
URL structure & planning
Landing page creation
Meta data optimisation
User experience & conversion optimisation
Internal link strategy
Off-site SEO
PR backlinks
Link bait articles
Backlinks outreach & building
Diverse, quality backlinks
Google business listing
Brand mention link building
Social channel syndication
Technical SEO
Mobile friendliness
Website security
Mobile first-indexing considerations
Page speed optimisation
Structured data & schema markup
XML & HTML sitemaps
Website accessibility
Content Strategy
Keyword planning
Keyword segmentation
Content silos
Quality, helpful content (Google E-E-A-T)
Fresh, timely content
Build topical authority
Video & image optimisation
Time-tested, consistent growth strategies
SEO Results – By the Numbers
14-million+
Organic monthly website clicks
From small businesses, to global companies, our SEO campaigns are responsible for generating 14-million+ monthly clicks across the globe.
100,000+
Keywords ranking on page 1
Through our campaigns, we have helped our clients to achieve first page Google rankings for more than 100,000 different keywords.
189%
The average organic traffic growth
On average, clients that work with us for 12-months see a 189% increase in their organic website traffic.
Adelaide’s Best SEO Consultants
Take control of your digital marketing in 2024.
Grow online with Safari Digital’s proven approach to search engine optimisation.
Outsourcing vs. In-house – comparing the different options
Consult directly with SEO professionals
Leverage the learning’s of 240+ successful SEO campaigns over the last five years
Tailored solutions to suit your budget, your competition, and your objectives
24/7 reporting dash, weekly reporting insights, and monthly face-to-face meetings
Do-it-all Digital Agency
Account manager juggling multiple digital channels
Access to the best SEO tools, data, and insights to help your business
Get the same strategy & approach they’ve used for every client for the last five years
Patchy reporting & marketing insights that merge multiple different channels
In-House SEO Team
Stretched resources across on-site, off-site, technical
Using free versions of SEO tools to save costs
Ability to test and learn across different niches
Multiple in-house SEOs draining your budget or a single ‘expert’ stretched to the limit
Trusted SEO Experts
How to Choose the Right SEO Partner
If you are looking to find the best SEO company Adelaide has to offer, you’ll need to do your homework first. Before you take the plunge, here are three essential qualities that you need to be looking for when selecting the best SEO for your business.
1. They know how to rank their own website
If they can’t rank their own website, then how do you expect them to rank your website?
One of the hallmarks of a good SEO provider is their ability to rank their website for competitive key terms. If you’re choosing an SEO specialist for your company, that means ranking for relevant search terms.
Before speaking to an SEO service provider, do a bit of background research to check whether they are ranking for keywords that are relevant to their industry. It should go without saying, but if a digital marketing agency is trying to sell you their search engine optimisation services through Google Ads or social media, that should be red flags.
Remember, just because they are good at paid online marketing doesn’t mean that they are going to be any good at SEO. The truth is search engine optimisation is (by far) the most complex part of digital marketing. So you want to make sure that you are choosing an SEO provider that knows how to get results.
2. They provide realistic timelines and expectations
There is no such thing as guaranteed SEO services. We write extensively about the pitfalls of such services right here if you’re interested. SEO companies that are offering ranking guarantees should be given a wide berth. SEO is a long-term strategy; any company working against the clock to deliver results within 60-days or not get paid does not have your long-term success in mind.
With that said, your SEO provider should be able to provide you with a realistic timeline of when you can expect to see results. Metrics such as website age, domain rating and domain authority, competition in the market, and many other factors mean that we can give you an accurate assessment of timelines.
3. They have real reviews from happy clients
Have you seen those digital marketing companies with 300-400 reviews? It’s laughable.
We can tell you just how hard it is to get one or two people to leave a review – even when you deliver a 2,300% year on year increase in traffic! So agencies are loading up their Google My Business profiles with fake reviews from 1 review profiles to bamboozle unsuspecting customers.
Be wary of marketing agencies claiming to have 300+ reviews. It often means that they are going to great length to bury the real, one-star reviews that the business has received.
At Safari Digital, we are proud to have reviews from happy clients right around the country.
It may not be the 300+ reviews of some agencies, but you can be sure that all of them are real people that were tickled pink with our services.
Hours
Monday: 8am – 5:30pm
Tuesday: 8am – 5:30pm
Wednesday: 8am – 5:30pm
Thursday: 8am – 5:30pm
Friday: 8am – 5:30pm
Saturday: CLOSED
Sunday: CLOSED
Phone
(02) 8006 9002
hello@safaridigital.com.au
Get in Touch
What are you waiting for? Our team is ready to work with you to create a custom SEO strategy that will inundate your business with high-converting leads.