SEO Copywriting Services

SEO friendly content written for humans, optimised for search visibility.

SEO copywriting services that meet search engine optimisation best practices, without compromising on readability, brand, and tone of voice – yes, it’s possible.

SEO Content Writing Made Easy

If you’ve ever engaged an SEO copywriting agency or consultant, you’ll know that readability often takes a back seat to SEO.

You’ll scan an almost unreadable bit of text where they’ve shoehorned in all of your keywords in such a way that you couldn’t (in good conscience, at least) serve this up to your customers and expect them to engage with your brand.

It’s extremely common. SEO web copywriting is consistently seen as the less-creative counterpart to traditional copywriting. Devoid of any personality in an endless pursuit of keyword usage and title-tag optimisation.

SEO copywriting services don’t need to be an exercise in keyword density. Search engines are more sophisticated than ever, which means that overtly using your exact keyword 12-15 times in your article or landing page isn’t necessarily helpful. Google (and other search engines) understand context. They don’t need you to repeat the same search terms at nauseam.

In 2024, writing great SEO web copy starts with the reader. So much so that Google has even updated their official documentation to reflect that.

What is SEO Copywriting?

SEO copywriting combines content writing and SEO best practices to ensure that content appeals to both search engines and humans.

SEO copywriting pairs SEO best practices like keyword research, keyword usage, and on-page optimisation to ensure that content ranks in search engines for the right search terms.

SEO content writing isn’t about keyword density or keyword stuffing – those days are long gone. Today, SEO copywriting is about writing valuable content that users can easily find in search engines by taking a measured approach that considers on-page search engine optimisation best practices.

SEO Content Writing Equation Infographic

SEO Content Writing Framework

Research & Ideation

Before we can even think about keywords and optimisation, we need to start with the basics – research and ideation. Third party research tools and market research help us to understand what your target market is searching for and what they are engaging with online. From here, we can brainstorm ideas and topics that align with your target audience, perform an SEO content audit of your website, and work with your team to ensure we’re aligning with your other marketing channels.

Keyword Research

Imaging knowing how many times your users are searching for something each month, the most popular topics, and what your competitors are targeting. With keyword research tools, we can effectively analyse how your market users search, the content they’re looking for, and what we need to do to put you in front of them. We’ll uncover keyword competition, search volume, and trends to make informed decisions around your content.

User Intent

User intent means understanding why your target audience is searching for particular search terms and the intent behind that search. In SEO terms, user intent or search intent can be broken into navigational, informational, commercial, and transactional. Understanding intent means creating content (and landing pages) that meet the intent behind the search to provide the best on-site user experience.

Competitor Research

SEO is a race. Getting to the top means understanding what your competitors are doing and what’s working for them. Imaging getting to the top of search while simultaneously stealing traffic away from your competitors (a bit cheeky, I know). Content writing means outwitting your competitors, understanding what’s working for them, and how you can leverage these insights to put your business and your brand in a better position online.

Keyword Grouping

Armed with topics, competitor insights, and keyword research, it’s time to start grouping your keywords into clusters. One of the biggest mistakes that we see with businesses is that they target the same set of keywords over and over again. Contrary to popular opinion, writing the same thing at nausea doesn’t provide clarity for search engines – it actually does the exact opposite. Keyword grouping helps us to overcome keyword cannibalisation and ensures that we know exactly where we are targeting different search terms.

Content Grouping

Content grouping – sounds similar to keyword grouping, but it’s about the bigger picture. Content grouping helps us to build different categories and ensure that you become a master of your niche. By segmenting out different topics, we can effectively create topic clusters that position your brand as an authority for the topics that matter most.

Readability

Content readability is more than a score from a third-party tool – although yes, that is important. Content readability is about writing content that is easy to read, on-point with your brand, and engages your target audience in all the right ways. We write engaging SEO web copy that is easy to read and clearly communicates your brand values and message.

Assessing your content for quality

Ever wondered what separates the top performing websites from the page 2 dwellers in Google? It’s not as complicated as it seems. In fact, Google updated their official documentation titled “Creating helpful, reliable, people-first content” last year with explicit instructions for content self-assessment.

In the aptly titled doc “Creating helpful, reliable, people-first content”, Google provided copywriters with a list of questions that they could use to self-assess content to ensure that it meets content quality best practices.

Content quality self-assessment questions to ask

  • Does the content provide original information, reporting, research, or analysis?
  • Does the content provide a comprehensive and complete description of the topic?
  • Does the content provide insights that go beyond the ‘obvious’ to demonstrate a depth of understanding?
  • if the content is repurposing/republishing existing content, does it go a ‘step beyond’ to provide new insights or value to the reader?
  • Does the heading provide a descriptive and helpful summary of the content? I.e. does the title of the page accurately reflect and summate what users can expect to find on the page?
  • Does the main heading avoid being shocking or exaggerating? I.e. don’t be a click-bait merchant – Google doesn’t like it and nor do your readers.
  • Is your content worthy of being bookmarked and shared?
  • Is this content worthy of being referenced by a magazine, book, or encyclopedia? (this one is a little tricky – but what they are saying is that your content should be of such a standard that it is worth being cited as an original, reliable, and valuable source for other digital or print platforms).
  • Does the content provide value compared to what already exists on the same topic in the search results?
  • Is the content well written, grammatically correct, and styled appropriately?
  • Is the content well produced? I.e. your content should not look like it has been written at 5pm on a Friday. Content should not be rushed or devoid of critical information in the pursuit of getting something published.
  • Is the content written with care, or is it written to fill a content quota across a large number of websites? Google wants to show content that has been written with care, not content that has been written to fill a content quota.

SEO Content Writing FAQs

How does content help with SEO?

High-quality content is the most important aspect of an SEO strategy – bar none.

Without high-quality content, you’re just another voice in the sea of opinions online. Creating high-quality content means taking the time to understand how your users think, what they are searching for, and what their pain points look like.

Content communicates your brand and your value to users in a way that is engaging and informative. Your content communicates your expertise, experience, authority, and trustworthiness (AKA: Google E-E-A-T) on a subject.

When we think about the ‘SEO equation’, we put around 60% of your total ‘SEO Score’ on the back of content. Without great content, you can have all the links in the world and they still won’t make a difference.

Without being overly dramatic, if you’re going to invest in one single aspect of your SEO, then content should be where you allocate your money. Content is timeless. As Google (and other search engines) continue to shift ranking factors, content is the most consistently important aspect of search engine optimisation.

SEO copywriting vs. content writing – what’s the difference?

The key difference between SEO copywriting and ‘normal’ content writing is that SEO led copywriting is about providing value to the users while meeting basic search engine optimisation criteria. Over the last few years, writing SEO friendly content has changed dramatically. It’s no longer about meeting an arbitrary ‘keyword’ density or loading the content with all sorts of different keyword variations.

As Google becomes more sophisticated, the gap between normal copywriting and SEO friendly copywriting is closing. Today, search engines are able to understand semantics and topics better than ever before, which means that writers have more freedom to write content that is engaging without the need to force keywords throughout.

What types of brands do you write for?

We’ve written for brands in just about any industry that you can think of. Our SEO copywriting team works with you to understand your goals, your target audience, and how we can help you to reach them more efficiently through SEO copywriting services. Some of the industries that we work across include Dental, Medical, Physiotherapy, Trades, Engineering, Automotive, Fashion, Real estate, Solar, SAAS, Finance, Branding, Law, Education – just to name a few.

Can you rank content without backlinks?

Yes – you can rank extremely well with high quality, SEO optimised content and no backlinks.

On the flip side of the equation, you can have the best backlinks and technical structure and still not rank particularly well. Content has the ability to elevate your brand, build trust with search engines and users, and effectively overcome any other SEO deficits that you may have when compared to another website.

The best part about writing well-optimised, informative, and engaging content is that content becomes your strongest link building tool. Websites that rank at the top of Google attract the lion’s share of natural backlinks from high-quality websites.

How often should I publish new content?

When it comes to content velocity (how frequently you publish new content) there is no magic rule or perfect frequency. If your goal is to build more organic traffic, then you want to publish content as frequently as you can afford.

If you can afford to invest in weekly content, then great! If you can only afford to invest in monthly content, then that’s still a worth endeavour. At the end of 12-months, you’ll have 50+ new articles with your weekly content commitment.

Can I use AI to write content?

No, you cannot use AI writing tools and assistants to write your content. This is by far the biggest mistake that we have seen since the advent of AI writing tools over the last few years.

Think about it like this, Google has its own AI writing tool – so why on earth would it show your generic content at the top of the search results? Artificially generated content undermines your authority on a topic and tells search engines that you have nothing new to add. If automatic writing tools can generate the same content as you, then your content is simply not worth showing.

Google makes money from advertising. They are able to make money from advertising by creating the best search engine experience. By maintaining a high-quality search engine experience that ensures users are met with relevant, original content, they can effectively continue to sell advertising.

For AI writing horror stories, just ask! We’ve seen countless examples of high-authority, healthy websites fall by the wayside over the last 12-months after doing down the dark path of artificial content production.

What are LSI keywords and are they important?

LSI keywords or latent semantic index refer to the keywords that surround a parent topic. To be honest, I’m not even going to go into it in too much depth here. If you’re looking for an SEO copywriter in Australia and they’re banging on about the merits of LSI keywords, then you’re in the wrong meeting. While LSI keywords have some relationship to SEO copywriting, they aren’t something that should be used as a selling point.

How much does SEO copywriting cost?

The cost of SEO copywriting services will depend on the expertise and experience of the SEO copywriter. At the lower end of the scale, you might be able to score a 1,000-word article for a few hundred dollars. At the higher end, things are a bit more expensive. We work on an ongoing basis with all of our SEO copywriting projects. Because we work with clients for an extended period of time, we’re able to offer competitive SEO copywriting prices based on your desired frequency.

Phone

                     (02) 8006 9002

Email

hello@safaridigital.com.au

Hours

Monday: 08:00 – 17:30

Tuesday: 08:00 – 17:30

Wednesday: 08:00 – 17:30

Thursday: 08:00 – 17:30

Friday: 08:00 – 17:30

Saturday: Closed

Sunday: Closed

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What are you waiting for? Our team is ready to work with you to create a custom SEO strategy that will inundate your business with high-converting leads.

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